Why is recruitment marketing important?
Put plainly, employers need Recruitment Marketing because the old way of transactional recruiting simply doesn’t work anymore. Today’s candidates discover and consider employers the same way consumers find products, hotels and restaurants. Through searching online, following social media and reading reviews candidates can become aware of an employer and its career opportunities. What they learn
about a company’s mission and culture can influence a candidate’s decision to apply for a job and accept an offer for employment or form a negative perception and become a brand detractor.
With metrics like time to hire or time to start key the way that hiring teams get evaluated it’s important to be able to move fast.Once recruitment marketing programs are set up, and you’ve started to build a pipeline of candidates that are a good fit for your company, you should expect to see accelerated processes across the board. For example your team will never have to start new searches from scratch – there will always be a pool of engaged candidates that they can contact regarding new opportunities.
Great talent is a powerful and consistent source of competitive advantage in business, and recruitment marketing gives companies the ability to attract the best. Recruiting teams have been accumulating